Abercrombie & Kent Review 2026: Prices, Owners, Booking Terms and a Record Score of 86
By Richard Jasinski·Updated 25 September 2026
Abercrombie & Kent scores 86/100 as a company record: the safari company Geoffrey Kent started in Kenya in 1962 is 85% owned by Manfredi Lefebvre d'Ovidio's Heritage Group, holds ATOL 2881 and ABTA V6398, runs its own ground offices in more than 30 countries and sells trips with dated prices from USD 10,195 per person. This page, first published in July 2026 as a safari review and rebuilt on 7 September, now covers the whole company: owners, prices on four continents, booking terms by product, support on the ground, reviews and the gaps in the record.
Verified 25 September 2026 · A&K terms (PDF) and forms.abercrombiekent.com · Companies House · USTOA and AITO · Trustpilot and Travelstride · GlobeNewswire, Cruise Industry News and Travel Daily News
Is this your company? Correct a fact. Abercrombie & Kent can correct any line of this record through the contact page. Corrections are logged with the previous value kept, and the score moves only if the evidence does.
How Abercrombie & Kent scores: 86 out of 100
Abercrombie & Kent scores 86 out of 100: full marks for pricing and financial protection, strong on the ground, and held back by planners it does not name and a middling review record. Its Power Rankings score of 90 was set on an older rubric that included brand authority; the rankings will be recalculated from these records.
| Criterion | Points | Out of | Why |
|---|---|---|---|
| Planning depth | 19 | 25 | No consultant is named on any page our reader could open; A&K's own copy, quoted by a third-party review, promises "a dedicated A&K Travel Consultant" (2 of 8). Geoffrey Kent introduced the first luxury photographic safari in Kenya in 1962 (4 of 4). Its destination management network alone covers more than 30 countries (5 of 5). The Galápagos voyage page runs day by day and names the yacht, Theory (5 of 5). Trading since 1962 (3 of 3). |
| On-the-ground cover | 16 | 20 | No number is labelled 24-hour: the terms send problems to a local representative or a Duty Manager on +44 207 998 4141, and "24/7 A&K on-call support" is claimed (3 of 7). Its own ground network claims more than 55 offices in more than 30 countries, and A&K Sanctuary owns lodges such as Chief's Camp in the Okavango Delta (8 of 8). A resident tour director leads each small-group journey (5 of 5). |
| Pricing transparency | 20 | 20 | More than ten priced departures (8 of 8). Inclusions listed with the price (5 of 5). US dollars with dated departures, such as 29 September to 6 October 2026 (4 of 4). Terms with a deposit, balance date and cancellation scale for each product (3 of 3). |
| Review evidence | 16 | 20 | Trustpilot 4.4 from 786 reviews (8 of 12). Travelstride 4 from 64 (4 of 4). Newest Trustpilot review on 24 September 2026 (4 of 4). |
| Financial protection | 15 | 15 | ATOL 2881 and ABTA V6398 in A&K's own terms; A&K USA has been a USTOA member since 1980 (15 of 15). |
| Total | 86 | 100 | Company record score, 25 September 2026. |
A&K publishes more of the operating detail than its website suggests. The site itself returns no readable text to automated readers, but the terms PDF, the booking pages on its forms subdomain, USTOA, AITO and Companies House fill in owners, prices, cancellation scales and cover. What none of them shows is a named consultant with a biography, or a number labelled 24-hour.
The evidence record
The record holds 20 facts about Abercrombie & Kent, each with its source and grade. Grade A means the company's own site or terms; grade B means a registry, review platform, awarding body or major press; grade C means a secondary source not confirmed elsewhere. Every line was read on 25 September 2026 unless its source says otherwise.
| Attribute | Value | Source · grade |
|---|---|---|
| Company | Abercrombie & Kent Limited, company 01082430, St George's House, Ambrose Street, Cheltenham GL50 3LG (map) | Terms · A; Companies House · B |
| US company | Abercrombie & Kent USA, 1411 Opus Place, Suite 300, Downers Grove, Illinois 60515 | USTOA · B |
| Founded | 1962, in Kenya, by Geoffrey Kent with his parents, Colonel John and Valerie Kent | USTOA · B; Wikipedia · C |
| Owners | Heritage Group of Manfredi Lefebvre d'Ovidio 85%, Geoffrey Kent 15%, under the February 2019 agreement | GlobeNewswire, 12 February 2019 · B |
| Registered controller | Abercrombie & Kent Global Travel Limited since May 2019; its parent, A&K Corp. Limited, has declared no registrable person since 30 May 2023 | PSC register · B |
| Leadership | Cristina Levis, chief executive of A&K Travel Group; Geoffrey Kent and Manfredi Lefebvre d'Ovidio co-chairmen since 2019 | Cruise Industry News · B; Travel Weekly · B |
| Sister brands | Crystal, A&K Sanctuary, Cox & Kings and Ecoventura, all in A&K Travel Group | Cruise Industry News · B |
| Marketing lead | Peter Chipchase, chief marketing officer of A&K Travel Group since 2023 | Marketing Week · B |
| Offices | Cheltenham; Downers Grove, Illinois; a destination management network claiming "over 55 offices in more than 30 countries" | akdmc.com · A; USTOA · B |
| Phones and hours | UK +44 1242 547700; US +1 630 725 3400; no hours published | AITO · B; USTOA · B |
| In-trip support | Terms send problems to "the Company's local representative" or the Duty Manager on +44 207 998 4141; no line is labelled 24-hour | Terms · A |
| Guides | Small-group journeys are "led by a resident tour director" | South Africa page · A |
| Countries | Ground offices in more than 30 countries; resellers list its trips across 87 destinations | akdmc.com · A; AffordableTours · B |
| Formats | Small-group journeys of up to 18 guests, private journeys, expedition cruises, Wings Over the World private-jet journeys, A&K Sanctuary lodges | Small-group page · A |
| Sample prices | Seven trips priced USD 10,195 to 15,995 per person, with dated departures | AffordableTours · B; Galápagos page · A |
| Deposit and balance | £1,000 per person with the balance 90 days out on small-group, family and private journeys; £2,500 and 120 days on expedition cruises | Terms, created 16 January 2025 · A |
| Cancellation | Small-group journeys: loss of deposit to 91 days out, then 20%, 50% and 100%; amendments £50 per person | Terms · A |
| Protection | ATOL 2881; ABTA V6398; AITO member 5154; A&K USA a USTOA member since 1980 | Terms · A; AITO · B; USTOA directory · B |
| Reviews | Trustpilot 4.4 from 786; Travelstride 4 from 64 | Trustpilot · B; Travelstride · B |
| Awards claimed | World's Leading Luxury Safari Company, World Travel Awards 2025; not confirmed at the awarding body | Third-party review · C |
Who owns Abercrombie & Kent?
Abercrombie & Kent is 85% owned by the Heritage Group of Manfredi Lefebvre d'Ovidio and 15% by its founder Geoffrey Kent, under an agreement the two announced in February 2019.
The 2019 announcement made the two men co-chairmen. At Companies House the UK operating company, Abercrombie & Kent Limited, is controlled by Abercrombie & Kent Global Travel Limited, which is owned by A&K Corp. Limited; since 30 May 2023 A&K Corp. Limited has declared that it has no registrable person, so UK filings do not show who sits at the top of the chain today.
Cristina Levis runs the wider A&K Travel Group, whose five brands in February 2026 were Abercrombie & Kent, Crystal, A&K Sanctuary, Cox & Kings and Ecoventura. The same company that contracts A&K holidays in the UK also sells Cox & Kings: its booking conditions name Abercrombie & Kent Limited as the seller.
How much does an Abercrombie & Kent trip cost?
Abercrombie & Kent trips read for this record cost from USD 10,195 per person for eight days in Botswana, Zambia and Zimbabwe to USD 15,995 for 11 days in South Africa, with a Galápagos voyage at USD 12,995 including internal flights. A&K's own site does not render to automated readers, so most prices below come from a US agency that sells its trips; they were read on 25 September 2026 and are starting prices per person.
| Trip | Region | Days | From, per person |
|---|---|---|---|
| A&K Sanctuary Botswana Safari and Victoria Falls 2026 | Botswana, Zambia, Zimbabwe | 8 | USD 10,195 (November, December); USD 11,995 (September, October) |
| Iconic China and a Yangtze Cruise 2026 | China | 13 | USD 11,495 |
| A&K Sanctuary Tanzania and Kenya's National Parks 2026 | Tanzania, Kenya | 9 | USD 11,695 |
| Ultimate Galápagos Expedition, A&K's own page | Galápagos | 9 | USD 12,995, internal air included |
| A&K Sanctuary Botswana Safari and Victoria Falls 2027 | Botswana, Zambia, Zimbabwe | 11 | USD 13,995 |
| Southern Italy: Sicily, Puglia and the Amalfi Coast 2027 | Italy | 12 | USD 14,995 |
| Ultimate South Africa Adventure 2027 | South Africa | 11 | USD 15,995 |
The Botswana trip shows what a full listing discloses: seven departures between 29 September and 8 December 2026, nights at Sanctuary Sussi & Chuma in Livingstone, Chobe Chilwero in Chobe National Park and Sanctuary Chief's Camp in the Okavango Delta, English-speaking local guides, transfers, park fees and daily breakfast. The first version of this page listed 12 priced Africa trips between USD 7,795 and USD 22,495. For what those parks cost with any operator, see what a Botswana safari costs and what a Kenya safari costs.
Abercrombie & Kent booking terms and financial protection
Abercrombie & Kent Limited holds ATOL 2881 and ABTA V6398 and takes a deposit of £1,000 per person on small-group and private journeys, with the balance due 90 days before departure. The deposit, balance date and cancellation scale change by product, as the terms created on 16 January 2025 set out.
| Product | Deposit | Balance due | Cancellation charges |
|---|---|---|---|
| Small-group and family journeys | £1,000 per person | 90 days before | Loss of deposit to 91 days; 90 to 61 days 20%; 60 to 31 days 50%; 30 days or less 100% |
| Private journeys | £1,000 per person | 90 days before | 121 days or more £500 per person; 120 to 91 days 20%; 90 to 61 days 50%; 60 days or less 100% |
| Limited Edition small-group journeys | £1,250 per person | 120 days before | 121 days or more £1,250 per person; 120 to 91 days 20%; 90 to 61 days 50%; 60 days or less 100% |
| Luxury expedition cruises | £2,500 per person | 120 days before | Loss of deposit to 121 days; 120 to 91 days 25%; 90 to 61 days 50%; 60 days or less 100% |
| Wings Over the World, Europe | 25% | 120 days before | 181 days or more 10%; 180 to 121 days 25%; 120 to 91 days 50%; 90 days or less 100% |
| Wings Over the World, outside Europe | 25% | 180 days before | 211 days or more 10%; 210 to 181 days 25%; 180 to 121 days 50%; 120 days or less 100% |
Amendments cost £50 per person plus any communication and other charges incurred. Money paid to a travel agent is held "for the Company" until it is passed on, so an agent booking sits inside the same ATOL and ABTA cover. AITO lists A&K as member 5154; its entry shows the ABTA number as "V6398 / 72314" and the second figure does not appear in A&K's own terms. In the US, USTOA's directory lists Abercrombie & Kent USA as a member since 1980. How A&K's deposits compare with other safari companies is in the safari operator payment terms index.
Support on the ground
Abercrombie & Kent runs its own destination management network, which claims more than 55 offices in more than 30 countries, and a resident tour director leads every small-group journey.
The network, sold to other operators and cruise lines as AKDMC, grew in August 2025 when A&K bought Borealis DMC in Copenhagen, adding Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden. A&K's own figures for the network do not agree: the Borealis announcement said "over 65 offices and 40 countries" and its USTOA entry says more than 70 offices in 83 countries. In Africa it also owns lodges under the A&K Sanctuary name, such as Chief's Camp in the Okavango Delta and Chobe Chilwero.
The terms direct problems during a trip to "the Company's local representative" or, failing that, a Duty Manager on +44 207 998 4141. No line on any page our reader could open is labelled 24-hour.
Abercrombie & Kent for safari
On this site's safari rubric Abercrombie & Kent scored 81/100 in September 2026, second of three heritage operators behind Micato and ahead of Ker & Downey.
The three-way comparison with Micato and Ker & Downey credits A&K for owned camps and credentials and marks it down for mixed reviews. For a buyer choosing between safari companies, the luxury safari operator index separates the planners from the camp owners, and the Micato Safaris review covers the rival A&K is most often compared with; Micato vs Abercrombie & Kent puts the two side by side.
What Abercrombie & Kent reviews say
Abercrombie & Kent holds 4.4 out of 5 on Trustpilot from 786 reviews on its UK profile, claimed in February 2022, with the newest review dated 24 September 2026.
The profile shows A&K replying to 73% of negative reviews; the first version of this page, on 7 September, read the same figure as 83%. Travelstride shows 4 out of 5 from 64 reviews across 40 trips. A Feefo profile titled Abercrombie & Kent belongs to A&K Villas, a different company, and is not counted. How far any of these platforms can be trusted is covered in who reviews the reviewers.
Who Abercrombie & Kent suits, and who it does not
Abercrombie & Kent suits travellers who want a small group with a resident tour director, or a private trip run by the company's own ground staff, and who value ATOL and USTOA cover over a named planner.
It suits less well a buyer who wants to read the itinerary, the planner's biography and the price on the company's own website before calling: A&K's site does not show them to automated readers, and the dated prices read for this record came through a reseller. Its entry prices, about USD 10,000 for eight days, sit well above those of Audley Travel, whose record shows trips from £3,400 per person.
Booking Abercrombie & Kent: the decisions that come next
An A&K booking settles the trip; the traveller still decides how to pay, which flights to take, where to stay either side and what to claim if a flight fails.
| Decision | What matters for an A&K trip | Where we cover it |
|---|---|---|
| Paying the deposit | Paying at least part of the £1,000 deposit by UK credit card brings Section 75 cover for purchases priced £100 to £30,000, on top of ATOL 2881. | Best luxury travel credit cards; UK and Europe travel cards |
| Long-haul flights | The Galápagos price includes internal air only; the flight to Ecuador or Africa is extra unless A&K books it. | Best business class airlines; best first class airlines |
| Airport time | Lounge access usually comes with a card or an airline ticket; check whether the booking adds it. | Credit cards with airport lounge access |
| A delayed flight | Flights from UK and EU airports carry fixed compensation of up to £520 or €600 per passenger for long delays. | AirHelp vs ClaimCompass vs Skycop vs Flightright |
| Nights either side | Gateway nights in Nairobi, Johannesburg or Guayaquil are often in chain hotels where elite status adds breakfast and upgrades. | Hilton Diamond vs Marriott Titanium vs Hyatt Globalist; luxury hotel brand hierarchy |
| Choosing where to go | A&K sells more than 30 countries; the wildlife calendar decides the month. | Best wildlife travel destinations; luxury safari operator index |
Where Abercrombie & Kent stands on Uncompromised Travel
Abercrombie & Kent appears on seven Uncompromised Travel pages and is ranked on two of them.
| Page | Position | Note |
|---|---|---|
| Luxury tour operator Power Rankings 2026 | No. 1, 90/100 (older rubric) | To be recalculated from records |
| A&K vs Micato vs Ker & Downey | No. 2, 81/100 (safari rubric) | Comparison, 7 September 2026 |
| Best luxury travel companies 2026 | Listed, not scored | Named as the original operator |
| Luxury safari operator index | Assessed as a planner | A&K Sanctuary assessed as a camp owner |
| Safari planner index | Not scored | Site unreadable on 10 and 14 September |
| India luxury tour operator index | Assessed, not ranked | No India ground team published |
| Cox & Kings record | 64/100 | Sold by the same company, Abercrombie & Kent Limited |
Alternatives to Abercrombie & Kent to compare
The closest alternatives are Steppes Travel and Kuoni for UK-protected tailor-made travel, Lindblad Expeditions for expedition cruising, and Scott Dunn for private trips with a published 24-hour number.
| Company | Record score | How it differs |
|---|---|---|
| Steppes Travel | 87 | Named specialists with lived experience; expert-led groups |
| Lindblad Expeditions | 84 | Owns its ships; named expedition team; USTOA member |
| Kuoni | 84 | Flight-inclusive packages; a printed 24-hour duty number |
| Scott Dunn | 82 | Private only; prints a 24-hour emergency number |
| Cox & Kings | 64 | Same UK seller; small-group tours priced in dollars |
What this record does not show
Six things a buyer would want could not be found or verified for Abercrombie & Kent. Supplying a verifiable source closes a gap; it changes the evidence, never the rubric.
| Missing | Where we looked |
|---|---|
| Named consultants and their experience | abercrombiekent.com and .co.uk, unreadable to automated tools |
| A number labelled 24-hour | Terms PDF, forms pages, USTOA and AITO listings |
| A land itinerary on A&K's own pages | forms.abercrombiekent.com; only the Galápagos voyage loads |
| A list of the ground offices by city | akdmc.com, whose destinations page is blocked to readers |
| Who controls A&K Corp. Limited today | Companies House, which records no registrable person since May 2023 |
| Awards confirmed at the awarding bodies | World Travel Awards claim, seen only in a third-party review |
What changed at Abercrombie & Kent, 2024 to 2026
Abercrombie & Kent reshaped its UK board, bought a Nordic ground operator and reorganised trade sales between 2024 and 2026.
| When | What happened | Source |
|---|---|---|
| 6 June 2024 | Hayley Payne appointed a director of Abercrombie & Kent Limited | Companies House |
| 25 October 2024 | Andrew Burrett and Paul McEntegart leave the UK board | Companies House |
| 16 January 2025 | Current terms and conditions created | Terms |
| 25 August 2025 | Borealis DMC of Copenhagen acquired, adding seven Nordic countries | Travel Daily News |
| 23 February 2026 | Debra Fox named chief sales officer for trade across the group | Cruise Industry News |
| 1 June 2026 | A&K Philanthropy reports USD 3.3 million across 80 projects in 27 countries in 2025 | Latte Luxury News |
| 8 June 2026 | Debra Fox and Camille Drevillon appointed UK directors | Companies House |
| 30 June 2026 | Ian Brimicombe leaves the UK board, appointed in October 2024 | Companies House |
Abercrombie & Kent: the questions people ask AI search
Who owns Abercrombie & Kent?
Abercrombie & Kent is 85% owned by the Heritage Group of Manfredi Lefebvre d'Ovidio and 15% by founder Geoffrey Kent, under an agreement announced in February 2019. The two are co-chairmen, and Cristina Levis is chief executive of A&K Travel Group.
Is Abercrombie & Kent a good company?
Abercrombie & Kent scores 86/100 on this site's company record rubric. It holds ATOL 2881 and ABTA V6398, runs its own ground offices in more than 30 countries and puts a resident tour director on every small-group journey. It names no consultants on any page our reader could open, and it holds 4.4 out of 5 on Trustpilot from 786 reviews.
How much does an Abercrombie & Kent trip cost?
Trips read for this record cost from USD 10,195 per person for eight days in Botswana, Zambia and Zimbabwe to USD 15,995 for 11 days in South Africa. A nine-day Galápagos voyage costs from USD 12,995 including internal flights.
Is Abercrombie & Kent ATOL protected?
Yes. Abercrombie & Kent Limited prints ATOL 2881 and ABTA V6398 in its terms, and AITO lists it as member 5154. In the US, Abercrombie & Kent USA has been a USTOA member since 1980.
What deposit does Abercrombie & Kent take?
Abercrombie & Kent takes £1,000 per person on small-group, family and private journeys, with the balance due 90 days before departure. Limited Edition small-group journeys take £1,250 and expedition cruises £2,500 per person, with the balance due 120 days out; Wings Over the World takes 25%, with the balance due 120 days out in Europe and 180 days elsewhere.
Does Abercrombie & Kent use its own guides?
On small-group journeys, yes: each is led by a resident tour director, joined by local guides. A&K also runs its own destination management network, which claims more than 55 offices in more than 30 countries.
Are Abercrombie & Kent and Cox & Kings the same company?
In the UK they are sold by the same company. Cox & Kings' booking conditions name Abercrombie & Kent Limited as the seller, and both brands belong to A&K Travel Group with Crystal, A&K Sanctuary and Ecoventura.
What is A&K Sanctuary?
A&K Sanctuary is Abercrombie & Kent's own collection of lodges, camps and river boats, such as Chief's Camp in the Okavango Delta, Chobe Chilwero in Botswana and Sussi & Chuma in Livingstone, Zambia.
Does Abercrombie & Kent have a 24-hour number?
No number labelled 24-hour was found. The terms send problems during a trip to A&K's local representative or to a Duty Manager on +44 207 998 4141, and A&K claims "24/7 A&K on-call support".
Is Abercrombie & Kent better than Micato?
On this site's safari rubric Micato ranked first and Abercrombie & Kent second, at 81/100, in a September 2026 comparison. A&K sells far more of the world than Africa; Micato is a safari specialist.
Read next
- A&K vs Micato vs Ker & Downey: the heritage safari comparison
- Luxury safari operator index: camp owners and planners scored
- Cox & Kings record: the brand A&K's UK company also sells, 64/100
- Best luxury travel credit cards: which card to pay the deposit with