Travel Intelligence · eSIM by country 2026
By Richard J. · written from Valencia6 providers comparedVerified 6 October 2026
The best eSIM for Japan in 2026 is Ubigi for most itineraries: 10 GB for 30 days cost $16.50 on 6 October 2026, on the NTT Docomo and KDDI networks, with hotspot use allowed. Nomad eSIM had the lowest price read that day, $16 on sale for the same plan; Saily gives the most full-speed data on an unlimited plan, 5 GB a day; Airalo has the widest choice of unlimited lengths; Holafly is the simplest unlimited purchase for one phone; and Kolet suits heavy daily use. This page compares six providers on the questions people ask about eSIMs for Japan: the best overall, coverage, the lowest price, unlimited data, hotspot use and a stay of a month or more. It then covers how much data a trip needs and when pocket Wi-Fi is the better choice. Every figure carries its source and the date it was read.
Verified 6 October 2026 · Ubigi, Nomad eSIM and Airalo Japan plan pages read at source · Saily, Holafly and Airalo fixed-plan prices from Wise and published comparisons · Kolet read 5 October 2026
Ubigi for coverage outside the cities, Nomad eSIM for the lowest fixed-plan price, Saily for unlimited data, Airalo for plan choice, Holafly for unlimited data on one phone and Kolet for heavy daily use.
| Provider | Best for | Network in Japan | 10 GB for 30 days | Unlimited plans | Hotspot | Where it was read |
|---|---|---|---|---|---|---|
| Ubigi · 89/100 | Coverage outside the cities; stays of a month or more | NTT Docomo and KDDI, with 5G | $16.50 | $25 for 7 days and $66 for 30 days, as listed by TechRadar | Allowed; the plan page says data sharing is allowed | Ubigi's plan page, 6 October 2026 |
| Nomad eSIMPartner · 79/100 | The lowest fixed-plan price; short unlimited plans; a free 1 GB trial | KDDI au and SoftBank | $16 on sale (list $18) | $11 for 3 days, $25 for 7, $41 for 14, $49 for 21; 512 kbps after the daily allowance | Allowed | Nomad eSIM's Japan page, 6 October 2026 |
| Saily · 77/100 | The most full-speed data on an unlimited plan | KDDI au; Wise also lists SoftBank | $17.99 | 5 GB a day at full speed, then 1 Mbps; $34.99 for 10 days, $71.99 for 30 | Allowed | Prices as listed by Wise; terms from our September 2026 reading |
| Airalo · 81/100 | Plan choice; a trip that continues elsewhere in Asia | SoftBank and one other network | $18, as listed in Ubigi's comparison of 29 September | $11.50 for 3 days, $26.50 for 7, $48 for 15, $69 for 30; 3 GB a day at full speed, then 1 Mbps | Allowed, inside the daily allowance | Airalo's Japan page, 6 October 2026, for unlimited prices and network |
| Holafly · 66/100 | Unlimited data on one phone, with no allowance to track | KDDI, as listed by Wise | Not sold; unlimited plans only | $27.50 for 7 days and $50.50 for 15, as listed in Nomad eSIM's published comparison; slowdown threshold not published | Capped at 1 GB a day | Second-hand prices; terms from our September 2026 reading |
| Kolet · 71/100 | Heavy daily use | Not read | $22.99 | 5 GB a day at full speed, then 1 Mbps; sold in the app | Not stated in our reading | Kolet's plan page, 5 October 2026 |

Three of the six sit within $2 of each other on the standard plan, so price settles little. The network does more. Ubigi is the only one of the six read on NTT Docomo, and that is the reason it leads here. For a trip that stays in Tokyo, Kyoto and Osaka, the cheapest plan on any of the networks will do the job.
Ubigi, on network grounds: its Japan plans connect to NTT Docomo, the largest of Japan's four networks, and to KDDI, while Nomad eSIM, Airalo and Holafly use KDDI au, SoftBank or both. Japan has four mobile networks: NTT Docomo, KDDI au, SoftBank and Rakuten Mobile. A travel eSIM rents capacity on one or two of them, and the plan page usually says which. In the big cities all of them are fast. The gap opens in rural Hokkaido, Tohoku, the Japan Alps and on small islands, where Docomo's network is generally the most extensive.
| Provider | Network named for Japan | What that means |
|---|---|---|
| Ubigi | NTT Docomo and KDDI | The widest reach of the six, and the safer choice for rural routes |
| Nomad eSIM | KDDI au and SoftBank | Two networks on plans up to 10 GB and on unlimited plans; Nomad eSIM says its larger plans use KDDI au only |
| Airalo | SoftBank and one other | The second network is not named on the page; Wise lists it as KDDI |
| Saily | KDDI au | Wise also lists SoftBank |
| Holafly | KDDI | As listed by Wise |
Two cautions. Published speed figures are global, not Japanese: in Ookla's analysis of the second quarter of 2026, as published in Nomad eSIM's release of 7 September 2026, the global median download speed was 80.26 Mbps for Nomad eSIM, 75.89 for Ubigi, 56.87 for Holafly and 30.11 for Airalo. Treat that as a prompt to check the network, not as a verdict on one country. And the Shinkansen is well covered but not perfectly: expect short drops in long mountain tunnels. Our Shinkansen connectivity guide goes line by line.
Nomad eSIM at $16 on sale, then Ubigi at $16.50, Saily at $17.99, Airalo at $18 and Kolet at $22.99, all for 10 GB over 30 days. Nomad eSIM's list price is $18, so off sale the order is Ubigi, Saily, then Nomad eSIM and Airalo level. Holafly sells unlimited plans only and is not in the comparison.
10 GB in Japan · 30 days · USD
Price of 10 GB of mobile data in Japan over 30 days, in US dollars, for five providers. Nomad eSIM and Ubigi were read on their own plan pages on 6 October 2026 and Kolet on 5 October 2026. Saily is as listed by Wise; Airalo is as listed in the comparison Ubigi publishes on its plan page, dated 29 September 2026.
| Plan size | Lowest price read | Next |
|---|---|---|
| 3 GB for 30 days | Nomad eSIM, $7 | Saily, $7.99 (Wise) |
| 5 GB for 30 days | Nomad eSIM, $10 | Saily, $10.99 (Wise) |
| 10 GB for 30 days | Nomad eSIM, $16 on sale | Ubigi, $16.50 |
| 20 GB for 30 days | Nomad eSIM, $23 on sale (list $26) | Saily, $24.99 (Wise) |
| 50 GB for 30 days | Nomad eSIM, $35 | Not read elsewhere at source |
Two cautions. Sale prices move from week to week, so check the plan page on the day. And a comparison published by a provider tends to show the rivals it beats: Ubigi's box and Nomad eSIM's own blog are both used here as second-hand sources and labelled as such. Nomad vs Airalo sets those two side by side in more detail, and the 10 GB price table prices the same plan in other destinations.
Saily for the most full-speed data, 5 GB a day and then 1 Mbps; Nomad eSIM for a short trip, at $11 for 3 days and $25 for 7; and Airalo for the widest choice of lengths, from $11.50 for 3 days to $69 for 30. No travel eSIM sold as unlimited gives unlimited data at full speed. Each sets an allowance, after which the line slows to a speed that handles maps and messages but not video.
| Provider | Full speed | After that | Price |
|---|---|---|---|
| Saily | 5 GB a day in Japan | 1 Mbps | $34.99 for 10 days; $71.99 for 30 (Wise) |
| Kolet | 5 GB a day | 1 Mbps | Shown in the app |
| Airalo | 3 GB a day | 1 Mbps | $11.50 for 3 days; $26.50 for 7; $48 for 15; $69 for 30 |
| Nomad eSIM | A daily allowance chosen at purchase | 512 kbps | $11 for 3 days; $25 for 7; $41 for 14; $49 for 21 |
| Ubigi | 60 GB per 30-day plan, pooled, in our September reading | 2 Mbps | $25 for 7 days; $66 for 30 (TechRadar) |
| Holafly | Not published | Not published | $27.50 for 7 days; $50.50 for 15 (second-hand) |
Two cautions. A daily allowance resets every 24 hours and unused data is lost, so a fixed plan often costs less: 20 GB for 30 days was $23 at Nomad eSIM against $69 or more for a month of unlimited. And Nomad eSIM's unlimited plans are non-refundable, a point covered in Is Nomad eSIM worth it?. The terms for every provider are in Best unlimited eSIM by country.
Ubigi or Nomad eSIM on a fixed plan: both state on their Japan pages that hotspot use is allowed, and a fixed plan has no daily ceiling to hit. Holafly is the one to avoid for sharing, with hotspot use capped at 1 GB a day. On a fixed plan the hotspot draws on the same allowance as the phone. On an unlimited plan it draws on the daily full-speed allowance, which a laptop can use up in a morning.
| Provider | Hotspot rule | Good for sharing? |
|---|---|---|
| Ubigi | Allowed; stated on the plan page | Yes, on a 10 GB plan or larger |
| Nomad eSIM | Allowed; stated on the Japan page | Yes; 50 GB for 30 days was $35 |
| Saily | Allowed | Yes; 5 GB a day on unlimited plans |
| Airalo | Allowed, inside the daily allowance | Limited by 3 GB a day on unlimited plans |
| Holafly | Capped at 1 GB a day | No |
A video call on a laptop uses 1 to 2 GB an hour. Two people working from one phone's hotspot should buy a large fixed plan or rent pocket Wi-Fi.
Ubigi if coverage matters most, because plans are topped up in the app on the same eSIM, on NTT Docomo and KDDI; Nomad eSIM for the lowest large-plan price read, 50 GB for 30 days at $35; and a Japanese SIM with a local number once the stay runs to several months. Travel eSIM plans are sold in blocks of up to 30 days, so a long stay is a question of what it costs to repeat. At 10 GB a month, 90 days come to $48 at Nomad eSIM's sale price ($54 at list), $49.50 at Ubigi, $53.97 at Saily, $54 at Airalo and $68.97 at Kolet.
| Stay | Pick | Cost | Why |
|---|---|---|---|
| One month, light use | Nomad eSIM or Ubigi, 10 GB | $16 or $16.50 | The two lowest prices read on 6 October 2026 |
| One month, heavy use or a shared connection | Nomad eSIM, 50 GB | $35 | The lowest large-plan price read; Nomad eSIM says plans above 10 GB use KDDI au only |
| Two or three months, moving around the country | Ubigi, 10 GB, bought again each 30 days | $33 to $49.50 | Top up in the app without Wi-Fi; the eSIM stays installed, on Docomo and KDDI |
| A semester or longer | A Japanese SIM with a local number | Varies by operator | Local rates, and a number that banks and landlords ask for |
Nomad eSIM also sells add-ons that start automatically when the first plan expires, so its eSIM need not be reinstalled either. The sums for other destinations are in Best eSIM for a stay of a month or more.
Most visitors use 4 to 7 GB over two weeks in Tokyo, Kyoto and Osaka, so 10 GB for 30 days is the plan to buy; a week in Tokyo with hotel Wi-Fi needs 3 to 5 GB, and three to four weeks across the country 20 GB. These are our planning estimates, not measured figures. Japan uses more data than most trips because the phone does more of the work: transit directions across several rail operators, camera translation of menus and signs, and maps in cities where addresses are hard to follow.
| Trip | Typical use (our estimate) | Plan to buy |
|---|---|---|
| One week in Tokyo, hotel has Wi-Fi | 2 to 3 GB | 3 GB or 5 GB for 30 days ($7 or $10 at Nomad eSIM) |
| Two weeks: Tokyo, Kyoto, Osaka | 4 to 7 GB | 10 GB for 30 days ($16 to $18) |
| Two weeks with rural stays and ryokan | 6 to 10 GB | 10 GB on Ubigi, for the Docomo network ($16.50) |
| Three to four weeks across the country | 10 to 18 GB | 20 GB for 30 days ($23 on sale at Nomad eSIM) |
Two cautions. Buy 30-day validity even for a short trip: the 7-day plans are small, and the price gap is a few dollars. And download offline maps and the Japanese language pack in your translation app over hotel Wi-Fi before heading out. The figures by activity are in How much eSIM data do you need?, and the Japan Rail Pass guide covers the other purchase most itineraries turn on.
An eSIM is better for one or two travellers whose phones support it; pocket Wi-Fi is better for a group of three or more sharing one connection, for laptops and tablets, and for phones that do not support eSIM. An eSIM has nothing to collect at the airport, charge each night or post back, and 10 GB for 30 days costs $16 to $18. A pocket Wi-Fi router connects several devices at once, but the group has to stay within range of whoever carries it.
| Situation | Better choice | Why |
|---|---|---|
| One or two people, recent phones | eSIM | No device to carry, charge or return |
| Family or group of three or more | Pocket Wi-Fi, or one eSIM each | One rental can cost less than several plans, if the group stays together |
| Laptop or tablet in daily use | Pocket Wi-Fi, or a large fixed eSIM plan with hotspot | Laptops use data several times faster than phones |
| Phone without eSIM, or locked to a home network | Pocket Wi-Fi | A travel eSIM will not install |
Japan Travel's guide to internet access for visitors sets out the rental process and public Wi-Fi options. Our own comparison, with costs, is in eSIM vs pocket Wi-Fi.
A travel eSIM for Japan is data only: it does not come with a Japanese phone number. Calls and messages run through apps such as WhatsApp, LINE and FaceTime, and your own number keeps working for those. A few Japanese services, including some restaurant booking systems, ask for a local mobile number. A hotel concierge is the usual way round that, and it is one of the things a specialist planner handles; see Best luxury tour operators for Japan. What happens to your own number abroad is answered in Do you keep your number and WhatsApp with an eSIM?.
1 · Choose the network by the route. For Tokyo, Kyoto, Osaka and Hiroshima, any of the six will do and price can decide. For rural Hokkaido, Tohoku, the Alps or the islands, choose a plan on NTT Docomo, which among these six means Ubigi.
2 · Install at home, connect when you land. Ubigi's plan starts its 30 days on arrival in Japan and expires if it has not been activated within six months of purchase. Nomad eSIM's must be activated within 60 days of purchase. How to install an eSIM sets out the steps, and the Tokyo pre-arrival checklist covers the rest of what to set up before the flight.
3 · Check the next country before you buy. If the trip continues to South Korea, Taiwan or Southeast Asia, a regional plan can cost less than a plan per country: Nomad eSIM sells a China, Japan and Korea plan and Airalo an Asia plan from $4. The Japan and Korea eSIM decision matrix works through the choice.
NTT Docomo closed its 3G network on 31 March 2026, as reported by Jiji Press; KDDI and SoftBank had already closed theirs, so Japan now has no 3G service and a visiting phone needs 4G or 5G. Nomad eSIM's Japan plans were on sale on 6 October 2026: 10 GB at $16 against a list price of $18, and 20 GB at $23 against $26. Ubigi's 10 GB plan was $16.50 on the same day, with KDDI named beside NTT Docomo on its plan page. Nomad eSIM's score on our rubric rose from 74 to 79 on 28 September 2026 after its parent company's security attestations were verified at source; it had 45,137 Trustpilot reviews at 4.3 on 6 October 2026.
For most itineraries, Ubigi: 10 GB for 30 days cost $16.50 on 6 October 2026, on the NTT Docomo and KDDI networks, with hotspot use allowed. Nomad eSIM had the lowest price read that day, $16 on sale for the same plan on KDDI au and SoftBank. Saily is the pick for unlimited data at 5 GB a day, Airalo for plan choice, Holafly for unlimited data on one phone and Kolet for heavy daily use.
Nomad eSIM at $16 on sale (list price $18), then Ubigi at $16.50, Saily at $17.99, Airalo at $18 and Kolet at $22.99, all for 10 GB over 30 days. Nomad eSIM and Ubigi were read on their own plan pages on 6 October 2026 and Kolet on 5 October 2026. Saily's and Airalo's prices are as listed by Wise and in Ubigi's published comparison of 29 September 2026.
Saily for the most full-speed data, 5 GB a day in Japan and then 1 Mbps, at $71.99 for 30 days as listed by Wise. Nomad eSIM for a short trip, at $11 for 3 days and $25 for 7 days, read on 6 October 2026. Airalo for the widest choice of lengths, from $11.50 for 3 days to $69 for 30 days, with 3 GB a day at full speed. No unlimited travel eSIM gives unlimited data at full speed.
Ubigi, on network grounds: its Japan plans connect to NTT Docomo, the largest of Japan's four networks, and to KDDI. Nomad eSIM, Airalo and Holafly use KDDI au, SoftBank or both. In Tokyo, Kyoto and Osaka all of them perform well. The difference shows in rural Hokkaido, Tohoku and the mountains, where Docomo's network is generally the most extensive.
An eSIM is better for one or two travellers whose phones support it: nothing to collect, charge or return, and 10 GB for 30 days costs $16 to $18. Pocket Wi-Fi is better for a group of three or more sharing one connection, for laptops and tablets, and for phones that do not support eSIM or are locked to a home network.
Yes. The main Shinkansen lines run through the best-covered parts of Japan, and data works for most of the journey between Tokyo, Kyoto, Osaka and Hiroshima. Expect short drops in long mountain tunnels, more often on the lines north of Tokyo and in Kyushu than on the Tokaido line.
No, not with a travel eSIM. Ubigi, Nomad eSIM, Saily, Airalo and Holafly sell data-only plans for Japan. Calls and messages work through apps such as WhatsApp, LINE and FaceTime. A few Japanese services, including some restaurant booking systems, ask for a Japanese mobile number, and a hotel concierge is the usual way round that.
Ubigi if coverage matters most: plans are topped up in the app on the same eSIM, on NTT Docomo and KDDI. Nomad eSIM for the lowest large-plan price read on 6 October 2026, 50 GB for 30 days at $35. For a stay of several months, a Japanese SIM with a local number usually costs less than repeating a travel eSIM.
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Richard J. · Uncompromised Travel · written from Valencia · rebuilt 6 October 2026 · facts re-verified 6 October 2026
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